Swiss-French Visual & UI Designer
Creating Thoughtful Digital Experiences
Design goes beyond aesthetics. It's about understanding people, solving real problems, and creating interfaces that feel effortless to use. My path started in graphic and print design, which is why visual craft, typography, and brand thinking still lead every interface I design today.
CAPABILITIES
& EXPERIENCE
With 10+ years creating digital products and brand experiences across Europe and the United States, I bring together interface design, visual craft, and strategic thinking to build experiences that are both intuitive and memorable.
UI & Product Design
Designing clean, considered interfaces and seamless digital products, from first wireframe to final polish.
Focus
Interface Design
Design Systems
Interaction Design
Prototyping
Mobile App & Web Applications
User Flows & Research
Brand & Digital Experience
Creating strong visual identities and digital experiences that combine storytelling, consistency, and refined execution.
Focus
Brand Identity
Art Direction
Website Design
Visual Systems
Creative Direction
Languages
French - Native
English, Fluent
German, Fluent
Spanish , Basic
Japanese, Basic
TECHNICAL
Figma
Adobe Creative Suite
Sketch
HTML/CSS
Strengths
Visual & Creative Direction
Strategic Thinking
Cross-Functional Collaboration
Problem Solving
Attention to Detail
I've worked on projects with:
GERMAN FEDERAL GOVERNMENT DEPARTMENTS
ROAD VENTURES CAPITAL
IHK BERLIN
ZUBER WATCHES AND HIGH JEWELRY
NESPRESSO
NEW STONE AGE WATCHES JEWELRY
HSBC
OC JEWELRY GENEVA
TIMELAB
KEMPINSKI
TAG
VACHERON CONSTANTIN
OPTIMISO
ELI LILLY SWITZERLAND
Throughout my career, I have contributed to agency, enterprise, and luxury brand projects that can't be shown publicly due to client confidentiality. Happy to share more during an interview.
2017 - present
UX/UI Designer
FOCUS: UX/UI Design • Product Design • Branding • Creative Direction
Maintained an independent design practice focused on digital products, websites, and brand experiences while taking a planned career break from full-time employment. Continued delivering client projects, developing personal product concepts, and expanding expertise in UX/UI design, product thinking, design systems, and emerging digital tools.
• Delivered branding, web, and UX/UI projects for 10 + startups and small businesses.
• Completed the Google UX Design Professional Certificate, strengthening skills in UX research, interaction design, and user-centered design.
• Built and refined personal product concepts and case studies to stay current with evolving industry standards and technologies.
• Continued developing expertise in Figma, prototyping, design systems, and modern product design workflows.
2014-2017
Digital Agency - Lausanne, switzerland
Lead Visual Designer
FOCUS: UX/UI Design · Art Direction · Web Design · Digital Strategy
Led UX/UI and visual design projects for international brands including Nespresso and HYT Swiss Watches, creating B2C websites, onboarding experiences, and premium digital products.
• Designed a six-part onboarding brochure series for Nespresso, introducing new customers to the brand through monthly deliveries while evolving the visual direction toward a lighter, more approachable experience that preserved the brand's premium identity.
• Designed HYT Swiss Watches' first online presence, transforming the brand's unique
fluid- based technology and luxury craftsmanship into a sophisticated digital experience.
• Delivered websites, logos, and marketing assets while ensuring consistency across brand,
print, and digital ecosystems.
2011 - 2014
Digital Agency- Berlin, Germany
UI Designer
Focus: UI Design · Web Applications · Interaction Design · Digital Systems
Designed web and application interfaces for large-scale digital platforms serving public-sector organizations, including several branches of the German Federal Government Agencies.
• Collaborated with cross-functional teams to deliver intuitive, scalable digital solutions from
concept to launch.
• Navigated complex, multi-stakeholder government environments with strict brand and accessibility standards.
• Simplified complex information architecture to improve citizen discovery on large-scale
public sector platforms.
2009 - 2011
Printpress - Geneva, Switzerland
Graphic Designer & Desktop Publisher
Focus: Graphic Design · Print Design · Typography · Visual Communication
Delivered branding, print, and visual communication projects for international and luxury brands including HSBC, TAG Aviation, Vacheron Constantin, and Ambassador Hotel Geneva.
• Designed logos, business cards, flyers, brochures, and marketing materials while managing
client relationships, production workflows, and quality assurance.
• Prepared and reviewed CMYK files for premium print output, ensuring technical accuracy,
brand consistency, and on-time delivery.
WHAT THEY SAID?
User Experience Principal at ELCA
]init[ AG Unitmanager Creation & Interface
CEO Sinartis Agency
Individual Contributor AWS
BEYONDDESIGN
Outside of design, I'm endlessly curious. I love discovering new flavors, exploring creative inspiration across disciplines, learning through online courses, and staying active through fitness and movement.
As both a designer and a certified instructor, I'm interested in how discipline, human behavior, and performance connect, and that shapes the way I design too.