G-Waves
Bringing an entirely new surfing experience to Geneva
Infos
Project Background
Brand Identity
Project Type
Logo
Business Cards
Coming soon page
Tools
CSS
Html
Photoshop
Illustrator
InDesign
Role
Graphic Designer
As a new company entering an emerging market, G-Waves team needed a strong brand presence that could capture the energy of surfing while feeling premium, modern, and credible from day one.
My role was to create the foundational brand experience: logo design, visual identity essentials, business cards, and a “coming soon” landing page to build awareness ahead of launch.
Challenge
Launching a surf brand in Geneva required bridging two worlds: the freedom and culture of surfing with the precision and innovation of Swiss technology. The identity needed to resonate with beginners, experienced surfers, investors, and a local audience discovering artificial waves for the first time.
Solution
I created a launch-ready identity inspired by movement, energy, and clarity. The logo combines fluid wave forms with clean geometry to create a distinctive mark that feels both dynamic and premium across digital, print, and environmental applications.
G-Waves
Visual identity
This coming soon page was designed as a teaser, an atmospheric first encounter that introduces the brand, captures attention, and builds momentum around Geneva’s future surf destination.
First Digital Wave
Before launch, G-Waves needed a digital presence that felt as dynamic as the experience itself.
Minimal content.
Maximum anticipation.
Making Waves Across the City
To support the launch, the G-Waves brand was translated into physical experiences that build both recognition and anticipation. Business cards offer a direct, premium introduction to the brand, while city billboards create high-visibility moments that announce G-Waves to Geneva, turning curiosity into excitement before opening day.
Surf, Reimagined for Geneva
G-Waves reimagines what surfing can be, bringing the thrill, culture, and community of the sport to Geneva through an accessible wave machine experience. The project transforms surfing from a distant destination activity into something local, inclusive, and part of everyday urban life.
Wear the Connection
Inspired by surf culture and movement, the apparel helps people connect with the brand and become part of a growing community. The fluid logo symbolizes both the motion of water and the connections between people, place, and shared experiences.
Shaping the Future of Urban Surfing
G-Waves has the potential to reshape Geneva’s recreational landscape by introducing a completely new way to experience surfing, locally, accessibly, and year-round. More than launching a venue, the project creates the foundation for a community where people connect through movement, shared interests, and a lifestyle inspired by water, freedom, and adventure.
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